Pump provides a group buying solution that allows SMEs to band together to purchase cloud capacity at reduced rates. By organizing these businesses into groups, Pump enables them to access wholesale prices, similar to how customers shop at Costco, which can lead to savings of up to 60% on their cloud bills.

Pump leverages the pricing structures of major cloud providers like AWS, which offer lower rates for larger organizations that commit to buying capacity in advance. By facilitating group purchases, Pump allows SMEs to benefit from these bulk rates, significantly lowering their costs compared to paying hourly rates.

Pump has introduced PumpGPT, an AI-enabled tool that assists customers in analyzing their cloud usage and spending. This tool is designed to help SMEs track their expenses more effectively, addressing a common challenge in cloud management, and is offered for free, unlike AWS's paid support services.